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Richupon 2 in 1 micro usb and lightning During the past years, too many brands are stuck and lost in the price war, but that is all changing now. We have all realized that a good and proper brand positioning has become vital and the most effective for boosting sales and for retaining long and lasting cooperation relationships with other brands. And Richupon has set an amazingly great example for all other brands to follow with our steadfast and clear brand positioning.adapter macbook pro,usb to usb adapter,hdmi to usb c adapter.